Most product teams are starting to adopt discovery best practices (e.g. interviewing customers, usability testing, experimenting). However, many of us are still stuck in a project world. We do research to kick off a project, we usability test right before we hand it off to engineers, and our primary means for experimenting is a/b testing. These methods are better than nothing, but the best product teams are shifting from a project mindset to a continuous mindset.
In this talk, Teresa helps us explore the key differences between project-based discovery and continuous discovery and a clear benchmark to aspire to. Teresa Torres is a Product discovery coach teaching product teams to infuse their daily product decisions with customer input. She’s the author of the upcoming book, Continuous Discovery Habits and blogs at ProductTalk.org.
The What & Why of Continuous Discovery
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